Reactions from the audience

The total gross of this film has shown how successful it has been. Comments left on popular social-networking sites have proven that this film is still being talked about and in some cases, being watched twice.

Uses and gratifications

Escapism - James Cameron has designed a whole new world, allowing the audience to experience new creatures, people, a language, sucking them into the beautiful world of Pandora. The amazing graphics have allowed the story between the Na'vi and the humans to be continuous, making it more real yet out of this world. Avatar has allowed the target audience to escape the real world and see a different world from a different view. However, some critics have stated that within this film, there has been similar scenes to those of soldiers in Vietnam, and that the portrayal of the humans had been negative. But it has made the audience realise and look at things in a different perspective and how we're not always the good guys.

Social - Since the film has been released, the topic of Avatar has been perfect for conversations. There is much to talk about, ranging from the atmosphere of Pandora, the storyline, the new and upcoming actors, and the stunning CGI effects. Also, it has allowed the audience to comment on social-networking sites to discuss issues about the film and share their thoughts. By doing so, other people who haven't yet seen the film, can read their own personal reviews, but from the high percentage of positive reviews, it can be predicted that Avatar will soon be a film that has been watched by everyone.

Entertainment - With its thrilling 3D graphics, this film is great entertainment for such a larger audience. It has something for everyone; great action, superb storyline, a whole new world for sci-fi enthusiasts, and romantic relationship and of course, CGI effects that everyone has been waiting for.