How has the film been marketed to ensure it sucessfully reaches its target audience
The film used alot of cross media converge in their marketing campaign across many meida platforms and envolving other industries. For example:
-Full length trailer shown in cinemas (3.30) to directly advertise to the cinema goers in the sme medium as the film
-Shorter trailer (2:15) begin to bulid up peoples interest and spread awareness
-Teaser to get people interested about the film early on and encourage them to get more envolved in it (eg going online looking out for reviews etc)
-Downloadable interactive trailer is a unique idea that will appeal to younger audiences who demand more interactivity from there entertainment
-Previewing 15mins of the film to show the audience a clip of the film which will aim to promote good reviews and honest WOM from the viewers themselves. This could persuade other potenial viewers more than hard line advertising, to go and see the film, as some people are more likely to trust and respond to comments and recommendations from individuals rather than global companies.
-Official website; inc links to trailers reviews, cineworld website, to buy tickets, social networking sites (fb, twitter etc), downloads videos, plot line, music site, games site and toys and merchandising - the hub of campaign which is appropriate for younger modern cinema goers. This is a good example of synergy and cross media convergence
http://www.avatarmovie.com/ - link to official website
-Below the line reviews through online blogging and in magazines such as Empire, who also did a special cover an article on avatar on there magazine, help spread awaress and interest as they directly target film fans who read reviews - symbiosis.
-News about the film and its sucess appearing onTV
-James Cameron website has information about his new film which will target people who know of his reputation and sucess with other fims such as Titanic
-Trailers on cinema website for people who will impulsively see the film if it looks good
The film used alot of cross media converge in their marketing campaign across many meida platforms and envolving other industries. For example:
-Full length trailer shown in cinemas (3.30) to directly advertise to the cinema goers in the sme medium as the film
-Shorter trailer (2:15) begin to bulid up peoples interest and spread awareness
-Teaser to get people interested about the film early on and encourage them to get more envolved in it (eg going online looking out for reviews etc)
-Downloadable interactive trailer is a unique idea that will appeal to younger audiences who demand more interactivity from there entertainment
-Previewing 15mins of the film to show the audience a clip of the film which will aim to promote good reviews and honest WOM from the viewers themselves. This could persuade other potenial viewers more than hard line advertising, to go and see the film, as some people are more likely to trust and respond to comments and recommendations from individuals rather than global companies.
-Official website; inc links to trailers reviews, cineworld website, to buy tickets, social networking sites (fb, twitter etc), downloads videos, plot line, music site, games site and toys and merchandising - the hub of campaign which is appropriate for younger modern cinema goers. This is a good example of synergy and cross media convergence
http://www.avatarmovie.com/ - link to official website
-Below the line reviews through online blogging and in magazines such as Empire, who also did a special cover an article on avatar on there magazine, help spread awaress and interest as they directly target film fans who read reviews - symbiosis.
-News about the film and its sucess appearing onTV
-James Cameron website has information about his new film which will target people who know of his reputation and sucess with other fims such as Titanic
-Trailers on cinema website for people who will impulsively see the film if it looks good
All these marketing techniques aim to promote the film to a wide but specifically targeted audience, generate good word of mouth and ultimately get people to buy a ticket and see the film
0 comments:
Post a Comment