Exhibition of Avatar in the UK

“UK cinemas get a taste of Avatar”- article

Lucky cinema-goers in the UK were able to experience 15 minutes of the new film, Avatar, all in 3D, at free-previews around the country.

The BFI Imax in Central London, which is home to the biggest cinema screen, was able to host one of these previews.

On a Friday morning, both Amanda Nevill (BFI Director) and Chris Green (20^th Century Fox distributor) welcomed the audience.

Quote from Chris Green - “was a “really special project” with an “amazing” story enhanced by state-of-the-art technology”

Quote from Londoner Seb –“the result was akin to “riding a simulator”. “I felt sick watching the 3D footage," said Mr King, who was nonetheless impressed by the "fantastic" visuals.

From this article, I can summarise that the first previews of the film, Avatar, were proven to be hugely successful. And by doing so, 20^th Century Fox Distributors were able to use these screenings as a chance to start good word of mouth. From these positive reviews, these viewers would have started to spread their thoughts and feelings to friends and families, getting them excited for the release of the film on the 18^th of December 2009.

Link to full article - http://news.bbc.co.uk/1/hi/entertainment/8214078.stm