Reactions from the audience
The total gross of this film has shown how successful it has been. Comments left on popular social-networking sites have proven that this film is still being talked about and in some cases, being watched twice.
Thursday, 7 January 2010
Posted by Latymer Media 2010 at 13:06 0 comments
Labels: Catharrin, reactions, target audience
Target Audience
Target Audience of Avatar (James Cameron hopes that his target audience for this film is everyone, due to the extreme high cost of Avatar, "8 to 80")
- Older male audience
- Families with young children
- Technology enthusiasts
- Sci-Fi Buffs
- Gamers
- Teenagers (both males and females)
Posted by Latymer Media 2010 at 12:10 0 comments
Labels: Catharrin, target audience
Reactions and Reviews
Posted by Latymer Media 2010 at 11:49 0 comments
Labels: Catharrin, reactions, reviews, target audience
Exhibtion
It's no secret that Cameron conceived Avatar before he made Titanic, but waited a decade for technology to catch-up with his vision.
Every aspect of the alien world Pandora - the plants, insects, mountains and clouds - is computer-generated, but looks photo-realistic.
Some geeky facts: The creation of Pandora required over a petabyte (1m gigabytes) of digital storage.
By comparison, it took 2,000 gigabytes to create and sink the Titanic - about 1/500th of the amount used for Avatar.
James Cameron had waited a long time for the release of Avatar but when 3D soon become popular and more readily accessible in cinemas, he released his film to sold-out audiences.
"In the UK, the UK Film Council reports that around 320 out of 3,600 screens are digitally equipped, while in the U.S. the ratio is even worse. These figures are predicted to improve rapidly over the next few years."
This meant that for the film Avatar to reach a wider audience across the country, this film was also realised in 2D screens. However, they predicted that the takings from the 2D screens would be significantly less, FOX believed that it would still grab an audience whether it be people who weren't convinced that there would be much difference between the 3D and 2D versions and hence not worth paying extra, or for people who didn't have access to a 3D screen.
Cameron argues vociferously that movies have to play well in both 2D and 3D; that a narrative should work whether it's shot as a black and white silent or as a 3D color epic.
But, says Cohen, there's more to the issue than Cameron is letting on. Films are made differently for 3D -- different lenses, different depth of field, different pace of editing.
For example, action sequences which traditionally have fast cutting are edited more slowly because the eye and the brain cannot process stereoscopic cinema as fast as 2D.
This is an interesting argument as even though the film itself attracted an audience of film buffs and technology fanatics, it may have been less appealing to an audience who were only watching because of all the action, violence and guns. Therefore, I believe that James Cameron was able to make a comprise without realising the needs of the various target audience and that he was successful in creating a mix of 3D graphics and decent-paced editing. Personally, when I watched the film, I thought the action scenes were spectacular and I'm a huge fan of action and war films and this film seemed to reach my expectations.
Posted by Latymer Media 2010 at 11:27 0 comments
Labels: Catharrin, exhibition
Facts & Figures on the Cinema release of Avatar.
Number of cinemas – 503 Total Gross - £8,509,050.00 Competing films that were released on the same weekend were St. Trinians 2, Nine and Humpday. Based on site averages, Avatar did amazingly well, with its site average being 5 times as much St Trinians, which was the ranked second on that weekend. 3rd weekend (1-3 Janurary 2010) Number of cinemas – 493 Total Gross - £32,815,618.00 Avatar’s site average had dramatically dropped two weeks later, yet it has still remained the top film for the weekend. Second week running films including Sherlock Holmes and Alvin and the Chipmunks 2 were still unable to top Avatar’s takings that week, showing the high popularity of the film.
Posted by Latymer Media 2010 at 11:10 0 comments
Labels: Catharrin, Cinema Release
Box Office Takings table.
Posted by Latymer Media 2010 at 10:58 0 comments
Labels: Catharrin, exhibition
Exhibition of Avatar in the UK
“UK cinemas get a taste of Avatar”- article
Lucky cinema-goers in the UK were able to experience 15 minutes of the new film, Avatar, all in 3D, at free-previews around the country.
The BFI Imax in Central London, which is home to the biggest cinema screen, was able to host one of these previews.
On a Friday morning, both Amanda Nevill (BFI Director) and Chris Green (20th Century Fox distributor) welcomed the audience.
Quote from Chris Green - “was a “really special project” with an “amazing” story enhanced by state-of-the-art technology”
Quote from Londoner Seb –“the result was akin to “riding a simulator”. “I felt sick watching the 3D footage," said Mr King, who was nonetheless impressed by the "fantastic" visuals.
Posted by Latymer Media 2010 at 10:52 0 comments
Labels: Catharrin, exhibition